Understanding the seismic shift from traditional search engines to AI-powered information discovery and why your business needs to adapt.
Test your website's AI visibilityThe numbers that explain the fundamental shift in how people discover information.
2025 has seen explosive growth in AI-powered search globally. With ChatGPT.com receiving over 5 billion monthly visits (making it the #5 website globally) and the global AI market worth £391 billion, AI tools are fundamentally changing how people discover information.
AI search is projected to capture 15-25% of total search volume by 2030, with the global AI market reaching £1.81 trillion by 2030. Even at this rate, it represents a massive disruption to traditional search.
5B monthly ChatGPT.com visits (#5 website globally)
£391B global AI market value in 2025
59.2% AI search market share held by ChatGPT
58.5% of searches now end without any external click
AI market: £391B in 2025, growing to £1.81T by 2030
85% of Gen Z use AI for research
How we got from traditional search to AI-powered information discovery in just three years.
ChatGPT launches and traditional search engines (Google, Bing, Yahoo) begin seeing traffic declines as early adopters experiment with AI assistance.
ChatGPT reaches 5 billion monthly visits, becoming the #5 website globally. Global AI market reaches £391 billion in 2025. 83% of companies now prioritise AI in business strategies.
GPT-5 launches with PhD-level expertise, 45% fewer hallucinations, and automatic reasoning switching. 92% of Fortune 500 companies now use ChatGPT.
AI search projected to capture 62% of total search volume globally. Global AI market expected to reach £1.81 trillion by 2030, with 35.9% annual growth.
The AI search revolution presents both significant challenges and unprecedented opportunities for businesses worldwide.
Unlike Google search results that link to websites, AI tools often provide direct answers without sending users to source websites.
Businesses optimising for AI discovery are seeing 200-900% growth in AI-driven referrals.
Just as SEO helped websites rank on Google, the next stage is Generative Engine Optimisation, or GEO. GEO is about making sure your site can be found, trusted and recommended by AI platforms such as ChatGPT, Gemini and Perplexity. Seen-By.ai makes GEO simple by showing you exactly how AI systems interpret your site.
Traditional SEO targets search engine rankings, but GEO focuses on how AI systems understand and recommend your content. The goal is creating genuinely helpful information that AI assistants can easily comprehend and confidently recommend to users.
Focus on ranking high in search engine results pages (SERPs) through keyword optimisation, backlinks, and technical SEO.
Optimise for AI comprehension and trust to get recommended by AI assistants through clear, authoritative content.
Don't let your business fall behind. Discover how visible you are in the new era of AI-powered information discovery.
Check your website's AI visibility nowResearch sources: Grand View Research, MIT Sloan Management Review, PwC, Semrush, Forbes, Exploding Topics, Analytics Insight