1. Who We Are

EMPRA Ltd ("we," "our," or "us") operates the AI Visibility Checker service at seen-by.ai. We are the data controller responsible for your personal information.

Data Controller Details:
Company: EMPRA Ltd
Company Registration: 5856020 (England)
VAT Number: 102 5184 58
Address: 21 High St, Sheffield, S21 1YF
Country: United Kingdom
Website: seen-by.ai
Email: privacy@seen-by.ai

2. Information We Collect

2.1 Information You Provide Directly

• Website URLs: URLs you submit for analysis
• Keywords: Keywords you provide for visibility checking
• Payment Information: Processed securely by Stripe (we do not store credit card details)
• Contact Information: If you contact our support team

2.2 Information Collected Automatically

• Usage Data: How you interact with our service
• Technical Data: IP address, browser type, operating system
• Analytics Data: Anonymous usage statistics to improve our service

2.3 Cookies and Tracking

We use essential cookies for:

• Maintaining your session while using our service
• Remembering your preferences
• Security and fraud prevention

We do not use advertising or tracking cookies. You can disable cookies in your browser settings, though this may affect service functionality.

3. How We Use Your Information

We process your personal information for the following purposes:

• Service Delivery: To provide AI visibility analysis of your websites
• Payment Processing: To process premium service payments through Stripe
• Service Improvement: To understand usage patterns and improve our service
• Customer Support: To respond to your enquiries and provide assistance
• Legal Compliance: To comply with applicable laws and regulations

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal information based on:

• Legitimate Interest: For free analysis services and service improvement
• Contract Performance: For premium services you've purchased
• Consent: Where you've explicitly agreed to specific processing
• Legal Obligation: To comply with applicable laws

5. Data Sharing and Third Parties

We share your information only in the following circumstances:

• OpenAI: Website content is processed for AI analysis (anonymized where possible)
• Stripe: Payment processing for premium services
• Hosting Providers: Secure cloud infrastructure providers
• Legal Requirements: If required by law or to protect our rights

We do not sell, rent, or share your personal information for marketing purposes.

6. Data Retention

We retain your information for:

• Analysis Data: 30 days for free scans, 12 months for premium scans
• Payment Records: 7 years for tax and legal compliance
• Support Communications: 2 years
• Usage Analytics: 25 months (anonymized)

7. Your Rights Under GDPR

You have the following rights regarding your personal information:

• Access: Request a copy of your personal information
• Rectification: Correct inaccurate personal information
• Erasure: Request deletion of your personal information
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your information
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Where processing is based on consent

8. International Transfers

Your information may be processed in countries outside the UK/EU. We ensure adequate protection through:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by the UK/EU
• Appropriate safeguards as required by GDPR

9. Security

We implement appropriate technical and organisational measures to protect your personal information:

• Encryption in transit and at rest
• Regular security assessments
• Access controls and authentication
• Secure payment processing via Stripe

10. Children's Privacy

Our service is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

11. Changes to Privacy Policy

We may update this privacy policy to reflect changes in our practices or for legal reasons. We will notify you of any material changes by posting the new policy on this page with an updated revision date.

12. Complaints

If you're not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with:

• UK: Information Commissioner's Office (ICO) - ico.org.uk
• EU: Your local data protection authority

13. Contact Us

For any questions about this privacy policy or our data practices, contact us at:

• EMPRA Ltd
• Company Registration: 5856020 (England)
• VAT Number: 102 5184 58
• Address: 21 High St, Sheffield, S21 1YF
• Email: hello@empra.co.uk
• Website: seen-by.ai